For those who enjoy the slow ritual of rolling their own cigs, IdukkiGold is a name that likely rings a bell. Based out of Kerala, this unique brand has carved a niche in the crowded world of rolling papers. They are mainly known for collaborating and supporting artists and turning each rolling paper pack into a piece of art. Each of their edition has become something you’d actually want to showcase on your coffee table.
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Remember when their Theyyam edition dropped? People were buying multiple packs just to keep one unopened. The same thing happened with their Pulikali and Kathakali collections, and suddenly, rolling papers were both functional and collectable.
And now, IdukkiGold is taking things to the next level.
IdukkiGold has just launched Toxles, a new kind of smoking system made for people who want a smoother and more mindful smoking experience. Unlike traditional rolling papers, Toxles is designed to cut down on harmful toxins without taking away from the act of smoking itself.
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What Makes Toxles Different?
The paper itself tells the first part of the story. Most rolling papers are made from whatever’s cheap and burns consistently. IdukkiGold went a different route, sourcing paper made from sustainable sources and putting their paper through testing for 74 different harmful substances. It is specially created to produce fewer toxins when burned. That means you get cleaner smoke and less exposure to harsh chemicals.
When you light up a Toxles, you’re getting fewer toxins in your smoke. It’s still smoking, obviously, but it’s smoking with intention.
The Filter That Actually Filters
Here’s where Toxles gets really interesting. IdukkiGold designed what they call a “signature plus-sized filter”. This one is larger, folded with precision in a zigzag pattern to form an effective filtration system.
Most filters are afterthoughts. You roll them up, stick them in, and hope for the best. This one by IdukkiGold is engineered. The extra size and the folding pattern create multiple chambers that the smoke has to travel through. More surface area means more filtration and more filtration means fewer toxins making it to your lungs. You are going to get a smoother draw that has less harmful smoke without compromising on experience.
IdukkiGold crafted Toxles to create a more conscious and responsible way to smoke. They know that while smoking may not go away anytime soon, it can definitely evolve. And with Toxles, they’re giving smokers an option that’s both thoughtful and well-designed and aligns with today’s more mindful lifestyle choices. And in an industry that’s been pretty much the same for decades, that kind of conscious innovation, small as it might seem, feels pretty significant.
Starting in June (2025), you can access IdukkiGold’s Toxels on their website.
